策略领导-课程

GBUS 5000 starts with a two-week orientation of the next generation of graduate business degrees, 战略领导硕士项目(MSL). 的 orientation begins with a brief history of Roberts Wesleyan College then moves to an introduction and program overview of the MSL program. 的 MSL Program distinctives are presented and the seven competencies on which the program is built are explored. 的 MSL program sequence is discussed along with the concept of adult learning theory and 360° feedback for leadership 发展. Strategies for creating margin and time management are presented within the orientation. 的 remainder of GBUS 5000 then re搜索es leadership theories with an emphasis on Servant Leadership. 远见的领导作用, 任务清晰度, 和沟通, methods for effectively motivating and managing teams in effectively leading change is examined and discussed. 伦理理论比较, 以及支持高质量绩效的策略, 持续改进, 领导变革的发展.

This course provides the graduate learner with the opportunity to study some of the most recent thinking on the leader’s role in the strategy formation process. This begins by helping the graduate learners understand the responsibilities of the leadership role (as distinctive from the manager and follower roles) when it comes to providing unity, 焦点, 参与和方向, while also providing them with the opportunity to practice using some practical tools that will help them fulfill the responsibilities of strategic leaders. This is accomplished by introducing graduate learners to the strategic audit process and the associated tools that this audit process leverages.   的 class material also spends some time on the 10 schools of thought related to strategy formation, helping the graduate learners decipher the strategic approach that is most advantageous to their situation. 的 course content also places great emphasis on equipping leaders with the knowledge and tools necessary to effectively formulate mission/purpose statements, 共同的价值观和远见/愿景. 在快速和动态的变化中, forecasts based on historic trends are increasingly invalid and inaccurate (when used exclusively). This course equips leaders for success in their 发展 of vision through the use of scenario planning.

This course is designed to expand the graduate learner’s understanding of how economic analysis and environmental scanning can help corporate managers maximize firm value. Management theory has long recognized the importance of thoroughly assessing a firm’s external environments as a foundation for strategic and operating initiatives. A thorough application of the tools of economics and external analysis can enrich this process, 提供关键分析, 新见解, 战略选择. 本质上, managers can increase firm value either by 1) better understanding the structure of the market in which they operate (the context in which they are leading the firm) and appropriately maneuvering to enhance or protect the firm’s strategic position, 或2)改变内部资产和过程. 相应的, this course will concentrate on the use of economic tools and external analysis to enhance the effectiveness of strategic positioning. Cases and problems are used to gain an understanding of these economic tools and external analysis tools and their potential use for solving real-world problems.  的 course emphasizes the first (1 above) approach to complement much of the program's 焦点 on the second (2 above).

战略营销包含了广泛的营销理论, 策略, 和战术, 并且是基于“系统管理”的方法.  今天, marketing takes place in a very dynamic marketplace where national economies are being dramatically and rapidly affected by globalization and technological changes. This course provides leaders with an extensive overview of strategic marketing principles for both for-profit and nonprofit organizations, including an emphasis on stakeholder satisfaction and advanced marketing 策略 such as segmentation, 针对, 分化, 品牌, 和定位. 研究生学习者有机会进行案例分析, 专注于战略品牌管理领域.  Students will develop a comprehensive marketing plan as the primary deliverable.  Assignments will be utilized to enhance the graduate learner’s ability to bridge the gap between theory and practice.

This course 焦点es on the financial literacy for non-financial managers, and the relationship between numbers and plan/control decisions in the context of servant leadership. 主要目的是帮助研究生分析, 合成, 并对相关财务数据和信息进行评估, and apply it to real world problems and challenges that organizations face, 包括他们自己. 的 course introduces a variety of analytical tools which will be applied to real world cases 焦点ed on real world corporations that the students are familiar with. An Excel workshop precedes the main course content to prepare adult learners in the basic mindset/技能et necessary within the system & 数据环境. 的 main course content first covers the presentation and interpretation of financial statements from both investors, 债权人和管理层的观点, 其次是经理的关键计划/控制决策，如成本核算, 预算, 以及绩效评估. All topics are presented with the Program's capstone experience in mind where students, 在小团队中, will complete a full review of a publicly traded corporation (ISA-Integrated Strategic Audit). 最后,信仰 & 学习整合强调整个课程. It encourages adult learners to reflect upon modern capitalism through the lens of accounting, 以及它与企业管理的相互作用.

的 course provides the graduate learner with the opportunity to study the most recent thinking related to building competitive advantage through servant-leadership approaches to human resource 发展. This course requires students to leverage the broad content areas specific to the field of human resources (compensation/benefits, 人力资源信息系统, 员工健康与安全, 员工援助, 员工关系, 培训和发展, 甄选及人员配置, 组织发展, 绩效管理系统, 工作设计, 职业发展, 和人力资源规划)识别, 招聘, 发展中, 更新, and retaining human assets that add maximum value to the strategic imperatives of the organization (from the perspective of leaders). This course builds on the concept that the deep-level diversity found in human competencies (knowledge, 技能, 能力, 值, 等.) contributes the most important resource to accomplishing preferred outcomes and establishing competitive advantage. This can most effectively be realized through an approach that first teaches leaders the value of their own diversity, 发展, and maximization of talent (a microcosm perspective) before broadly engaging the diversity, 发展, and maximization of organizational talents at large (a macrocosm perspective). New emphasis has been added to this course to reinforce 技能 specific to proactively dealing with the conflict resolution that comes with managing diversity, adding more emphasis on performance management and retention using talent inventories and leadership 发展 plans.

This course is designed to help managers understand financial analysis so that they can work effectively with financial decision-makers in organizations.  涵盖的主题包括财务报表分析, 风险与回报, 贴现现金流量分析, 资金成本, 资本预算, 以及长期融资.

This course will enhance the 研究生 Learner’s recognition of ethical issues at work, 提供决策框架来解决这些道德困境, and encourage and support 研究生 Learners to summon from within the moral courage to lead ethically – no matter the role or situation. This course will prepare 研究生 Learners to be successful consumers and producers of re搜索 within their chosen profession and as they work to understand the strategic posture of the organization under review for the Strategic Audit capstone project. 将学习各种研究方法, 包括定量, 定性, 混合方法. 研究生学习者将特别关注利益相关者分析, 研究方法, 文献综述, 数据收集/分析/解释, 利益相关方沟通, 道德决策. 

的 purpose of this module is to provide the graduate learner with the knowledge of a cognitive problem-solving process grounded in Adaption-Innovation (Kirton, 2003 (Reprinted 2011)) theory that can be generally applied to a diversity of problems. Adaption-Innovation theory will be applied to examine possible application to Project Management Process Groups and Knowledge Areas (PMI, 2013). 的se concepts will equip the 研究生 Learner to lead organizational change.

研究生 Learners will also examine strategic processes that influence the direction of an organization by: (1) applying techniques for defining the mission and objective of an enterprise, (2)了解竞争力量和行业动态, (3)分析持续竞争优势的构成要素, (4)组织优势与环境机会的匹配, and (5) 发展中 策略 and policies to achieve the organization's mission while balancing the interests of relevant stakeholders.

This course presents a strategic management model that prepares organizational leaders to formulate and implement competitive 策略 based on an organization's unique sources of competitive advantage.  该模型是通过使用战略审计来实现的, which systematically analyzes an organization’s internal and external environment with the goal of identifying strategic alternatives, 建议首选的竞争策略和实施过程, 制定绩效指标来监控战略绩效.  战略审计的发展, 哪些是与MSL课程相结合的, culminates in the preparation of a comprehensive strategic audit and presentation of strategic recommendations and an implementation plan to a board of directors comprised of faculty and business executives.